There were no stipulations for applicants. They could be widowed, married, single, divorced, dark skinned, light skinned, fat or thin, this did not matter.
She aimed to provide a platform to showcase the beauty of all women – something considered to be against the grain of industry and societal standards.
SHE, Bisaal said, stood for Serve, Help and Empower.
“While growing up, I was a prim and proper little madam. I always made sure my clothes, shoes and nail polish matched, so it was no surprise when I chose a career in beauty over being a pharmacist or accountant,” Bisaal said.