The new collection is a representation of street culture with rich and colourful African patterns and backgrounds.
African fashion icon and photographer, Trevor Stuurman captured the images for the sports brand which have received incredible feedback since the hashtag #ADICOLOR started trending on social media last week.
“We don’t have to believe what they tell us because we believe in what we see. And what we see matters. We matter. We are people of color,” Trevor shared on his Instagram page.
We also noticed Amanda’s new stylish cornrows. The actress and influencer shared on Instagram “Wear your crown proudly, ” and we couldn’t agree more.
See more of the beautiful photos below!
Photography: Trevor Stuurman. | Ph Assistant: @regular_obby | Creative Direction: @rich_fumani & Trevor Stuurman | Model: @amandadupont | Make up: @beautybybenazir | Styling: @lthiiz | Hair: Princess Ndlovu | Agency: @andpeople | Client: @adidasza