The “by-girls, for-girls” streetwear line’s latest campaign was shot with a 90’s downtown cool approach.
After launching in 2007, MadeMe is probably one of the coolest streetwear labels in New York and the edgy brand is also starting to reach out to a much bigger global audience.
Living like Lourdes.
The 21-year-old is famously known for unapologetically exposing her unshaven armpit hair making her the perfect ambassador for this campaign, because according to creative director Erin Magee they were lookinig for a “a cool girl … who will take risks and not worry about what everyone else is wearing or doing!”
Lourdes also starred in the launch campaign for Stella McCartney’s “POP” fragrance.
AUTHOR: Annette de Wet
Photography: Mayan Toledano