It’s a mashup of iconic fashion and fast food as designer Gert-Johan Coetzee teams up with McDonald’s South Africa for the 50th birthday of the world’s most iconic burger, the Big Mac.
The collaboration, and a sneak peek of Coetzee’s glamorous Big Mac-inspired fashion collection, were revealed at a festive event in Sandton, hosted by It Girl Nomzamo Mbatha.
Coetzee’s latest collection, which will be shown next week at South African Fashion Week, includes a range of edgy streetwear inspired by the Big Mac. Alongside the high-glamour red-carpet showstoppers the designer is best known for, he will also send glam casualwear down the ramp. All the proceeds of the exclusive range will go to the Ronald McDonald House Charities, which provide a safe home, comfort and care to families of children receiving specialised hospital treatment.
“After 50 years of unwavering popularity, the Big Mac is a pop culture icon, and we had to celebrate this milestone with something extraordinary. ” McDonald’s SA’s Chief Marketing and Communications Officer Daniel Padiachy
“This collaboration will directly benefit families who need support during a child’s illness. The synergy and shared values that made this possible is a foundation that we’re excited to build on,” he said.
It’s comfortable and wearable, but still edgy and glam, and there is something for everyone!” Gert-Johan Coetzee
Models wearing T-shirts and tracksuits in black, gold and red, with stylized, sequined McDonald’s iconography, showed guests a sneak preview of what to expect when the full range is revealed next week. McDonald’s will be broadcasting the SAFW showcase live to all their social media followers.
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Coetzee explained that his main Spring Summer 18 Collection has a colour palette that includes variations of ultraviolet, which is the Pantone colour of the year, and juxtaposes hi-tech holographic fabrics, feathers and sequins with depictions of the Chinese lucky cat. “There is an element of luck in all success, and I want to acknowledge that with gratitude.
*The GJC SA Fashion Week showcase takes place on 12 April, and the GJC Big Mac range will be available for sale soon on Coetzee’s online store, www.shopgert.com.