A bold, daring silhouette which boasts a show-stopping design, works for fierce women who are ready to conquer the world.
Selena Gomez is the perfect embodiment of DEFY. Gomez’s success as a singer, actress, producer and fashion icon makes her an inspiration to millions around the world.
Daring, brave, unapologetic and unafraid to defy standards. She is always on the move and needs versatility wherever she goes.
The DEFY x SG does just that. Its textured upper shines brighter than your highlighter, but its grayish tones provide an overall subtle look.
The revolutionary training shoe defies all standards of training, bringing a fashion-forward design to the gym or the street.
Featuring a fully knitted upper, the DEFY x SG provides sleek lightweight feel. In addition, its strategically placed TPU pieces provide upper support, while PROFOAM gives instant cushion and a high rebound.
To celebrate this launch and the one-year anniversary of the relationship between Selena Gomez and the global sports brand, PUMA will donate $100,000 dollars to the Selena Gomez Fund for Lupus Research.
The fund was created by Gomez in 2017 with the help of the Keck School of Medicine of USC. The fund helps support lupus research at the University of Southern California.
“To see the final product of something that you’ve worked on is a surreal feeling. I’m so happy that people will be able to wear something I’ve designed, I hope everyone will love it as much as I do,” said Selena Gomez about creating the DEFY x SG.
“PUMA has decided to commemorate this launch on our one-year anniversary by donating to a fund I started to support Lupus Research, which I am so grateful.”
The DEFY x SG will be available on September 18th at PUMA stores for R1699.