The 37-year-old reality star has signed a deal with the Israeli label, meaning she will be collaborating with model Bar Refaeli, and will also design her own line of glasses for the brand’s limited-edition series.
The ‘Keeping Up with the Kardashians’ star will visit the country in March alongside her husband Kanye West, 41, with whom she has children North, five, Saint, two, and seven-month-old Chicago.
Carolina Lemke said it selected Kim, “the most famous woman in the United States, to be the face of the brand for at least two years, beginning in summer 2019”.
Meanwhile, the make-up mogul recently announced her latest cherry blossom-inspired KKW Beauty range, which will include an eye-shadow palette, blush, lipstick and lip liners in different shades of “pink and pretty berries”.
Sharing a nude photo of herself covered in cherry blossoms on Instagram, Kim wrote: “My new Cherry Blossom Collection is almost here and is inspired by my love for the pretty pink-coloured trees (Chi’s baby shower was cherry blossom themed!)
“The collection includes a 10-pan eyes shadow palette, 3 blushes, 8 lipsticks and 3 lip liners in shades of pretty pinks and berries, So excited for you guys to get this beautiful collection! (sic)”
According to KKW Beauty’s official Instagram account, the line will be available to buy from the brand’s website on Friday.