The 21-year-old model previously donned clothes by the Canadian designer for her fall collection in 2017, and it has now been revealed she’s set to bring the high-fashion outerwear to life once again, as she’s been named as the face of Nicole’s 2018 fall collection too.
Speaking in a press release about casting Hailey for a second time, Nicole said, “Hailey is The It Girl … There’s a confidence and beauty about her which I immediately saw last season. Her international recognition has grown so tremendously, she has become the modern supermodel.”
Captured by Australian born fashion photographer Emma Summerton, the photos of Hailey for the campaign showcase 10 hero jackets from Nicole’s latest collection, including luscious fur lined parkas, shearling puffers and metallic standouts.
The campaign was shot at Spring in New York City, and features Hailey – who is engaged to pop megastar Justin Bieber – in discrete location spots, mixed with several electric cyan studio stills.
Hailey’s glam team for the campaign included Robert Sesnek on makeup and Cameron Rains on hair, who put together a flawless look by combining glowy skin with a straight bob hairstyle.
The model’s stylist, Maeve Reilly, paired glamorous red carpet attire beneath the Nicole Benisti coats, honouring the It Girl’s bold style.
Nicole’s Fall 2018 collection introduces oversized silhouettes, which play on voluminous proportions while maintaining their seductive femininity, signature to the designer’s cozy-refined designs.
To mark the release of the campaign, Nicole – who launched her brand in 2015 – will be posting one look from the shoot every day on her website nicolebenisti.com, as well as exclusive footage which will go up on her Instagram account.