International icon Cristiano Ronaldo today revealed his new Fall/Winter 2018 CR7 Underwear campaign, which sees his iconic physique take centre stage as he reclines in a giant ball pit.
Speaking about the campaign, Ronaldo said, “This was one of the most fun shoots ever! I’m a big kid at heart and it’s not every day you get to jump into a giant ball pit. CR7 Underwear makes you both look and feel good, so I wanted the new campaign to capture that and have a fun and light-hearted feel!”
Adding an element of luxury to the
Bringing Ronaldo’s love of colour to the new season, the streamlined silhouettes are executed in shades of midnight-blue, cobalt and azure, alongside contrasting accents of vibrant white.
Each design is finished with an eye-catching waistband woven with Ronaldo’s logo, elevating the designs with the star’s personal touch.
Ronaldo said of the new styles, “Underwear is the foundation to any outfit so perfectly cut, premium quality styles are essential to helping you stay on top of your game. My new Fall/Winter range combines optimum fit with cool, edgy design in some of my favourite colours.
The colour block silhouettes provide a more understated base, while the bold, graphic designs reinvigorate your wardrobe. Sometimes I prefer to take risks with clothing and keep my CR7 Underwear classic, other times I love the patterned, colourful designs which instantly brighten the mood!”
Ronaldo’s CR7 Underwear collection is produced and distributed by Danish company JBS Textile Group, which has a heritage of comfort and quality that spans over 79 years of manufacturing.
The Fall/Winter 2018 CR7 Underwear collection is available now.