Rihanna launched a fashion line inspired by it, Kendall Jenner chose the shade to paint her bedroom and if it's barely impossible to scroll down your Insta-feed without seeing it - Millennial Pink is not going anywhere.
You know you are a fan of Millennial Pink (also known as Tumblr Pink and Scandi Pink) if all your Barbies were dressed like bosses, you don't need social approval and you love being surrounded by women who support other women.
Love it or not, you can't deny the fact this colour has an undeniable charm to it!
PRODUCTION & STYLING:Annette de Wet
PHOTOGRAPHER: Sheeth Hanief
MAKE UP ARTIST: La'eeqa Yunus
MODEL: Megan Masella